What does it mean to be a net positive brand & run an enviromental marketing campaign?
- Brands have a powerful platform with consumers, suppliers, and other stakeholders
- When developing a stance on major global issues like climate change, plastics pollution, and community impact, it is critical to have a third party perspective
- We help brands build next generation impact business models & environmental marketing campaigns, responsibly and accurately using data and insight
Our Approach to Data-Driven & Environmental Marketing Campaigns
We protect and enhance brand equity by developing data-driven models to track impact on a multitude of CSR initiatives:
Case Study: Askov Finlayson
Askov Finlayson needed a partner to co-develop a climate change impact model that would demonstrate bold leadership on climate change mitigation. The brand needed to quantify its true climate footprint and then go net positive by investing in innovative causes across education, agriculture, and energy. Third Partners analyzed AF’s global production and operational impact using data models including the HIGG Index, LCA databases, and other custom quantitative techniques. We worked closely with Askov’s production and marketing teams to develop a narrative around the climate impact methodology.