Your products are sustainable, and you want your customers to know the story behind the green marketing claims

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Harnessing the marketing value of your sustainable product is important to get right

Everything about your product – its inputs, your supply chain, your manufacturing practices, how your customers use it – matters to its sustainability

Third Partners can quantify your program and competitive advantage from scratch, or we can help you validate your green marketing claims for accuracy so you stay in compliance with FCC regulations

Our Approach to Product Footprinting & Green Marketing Claims

1. Gap Analysis

Gap analysis on existing marketing materials and claims

2. Validation

Validate environmental claims methodology

3. Claim Development

Develop new environmental claims methodologies and data

4. Draft Acceptable Claims

Draft acceptable claims based on available data and processes

5. Assurance Statement

Provide a third party assurance statement

Case Study: Just Foods

Just Foods, formerly Hampton Creek, sought a third party to validate its technology platform and data processes that provided the basis for its marketing claims about a new product line. Just Foods plant-based proteins carry significant water and carbon footprint reductions compared to legacy products. Third Partners analyzed Just’s methodology, investigated its data sources, and ultimately provided independent third party validation of the marketing claims made by Just Foods.