Third Partners partnered with Sensei Ag to develop and launch a paper-based packaging solution, setting a new sustainability standard for the fresh produce category.
Cut in plastic
use
Responsibly sourced
paper
Pounds of plastic cut in
first year
The Challenges
Sensei Ag, a data-driven, ag tech company co-founded by Larry Ellison, wanted to reduce single-use plastic in its packaging without sacrificing quality, cost-efficiency, or functionality.
Their goals included:
To succeed, they would need:
The Solution
Strategic Consulting for Sustainable CEA (Controlled Environment Agriculture) Growth
The sustainable packaging rollout was one of many strategic initiatives supported by Third Partners over a 4-year relationship. Other strategic support included:
The Results
With Third Partners help, Sensei Ag produced a first-of-its-kind package for the fresh produce category and made a major leap in single-use plastic reduction, cutting over 35,000 pounds of plastic in the first year.
Sensei Ag earned prime media placements, including:
New Partnership
Following the product launch, Sensei Ag partnered with Papahānaumokuākea Marine Debris Project (PMDP), a nonprofit organization committed to addressing Hawaii’s plastic pollution with large-scale marine debris cleanups.
About the Author: Adam Freedgood
