Third Partners discusses how companies may be caught off guard by the FTC’s review of the Green Guides and what they need to do to be prepared to adapt their environmental marketing strategies.
Download our new report for more information on potential changes to the Green Guides and tactical implications for your organization’s environmental marketing strategy.
Contact us today if you want to assess opportunities for strategic product innovation, shore up your green marketing approach, or otherwise make progress on your sustainability goals and corporate ESG plan.
About the Author: John Haugen
John Haugen is a Principal & Client Director at Third Partners, specializing in ESG and sustainability consulting for organizations of all sizes. John leads client engagements across healthcare, food and beverage, manufacturing, pharmaceuticals, and retail industries. John holds an MS in Sustainability Management from Columbia University and a BA in Economics from Illinois Wesleyan University. His clients appreciate his salient advice, consensus-building skills, and his direct approach to finding the path of least resistance.
